ENG201 - Seven Cs (Consideration and Concreteness)

1. Consideration 

          

·    Focus on ‘you’ Instead of ‘I’ or ‘we’. It means audience-oriented message.

·    Show audience benefit or interest in the receiver. The benefits must meet the receiver's need, address

their concerns, or offer them rewards.

·    Emphasize positive, pleasant facts. This means what can be done instead of what cannot be done.

   

2. Concreteness 

·    Use specific facts and figures. Use an exact, precise statements or figure, it makes message more concrete.

·    Put action in verbs. Use active rather than passive. It makes sentence more specific, personal, and concise.

·    Prefer the Passive instead of active in following situations.

1.When you want to avoid personal blunt charges

2.When you want to stress the object of the action

3.When the order is not important in the sentence

·    Put action in verb not in nouns

·    Choose vivid, image-building words. With the use of image building words, you can make your message forceful.