ENG201 - Seven Cs (Clarity and Courtesy)

1. Clarity 

·       To convey the accurate meaning to the reader.

·       Choose precise, concrete and familiar words.

·       Limit the average length is 17 to 20 words in a sentence. To chop the lengthy sentence.

·       You must haven’t more than one idea.

·       Words are arranged so that the idea is clear to the reader.

·       Select words that are more appropriate to the reader.

·       Use mostly the familiar words

2. Courtesy 

·       Must a sincere You-attitude.

·       It is not with the insertion of please and thank you.

·       Courtesy involves view of others and also their feelings.

·       Be sincerely tactful, thoughtful and appreciative

·       Use expressions that shows respect

·       Omit irritating expression and questionable humor

·       Choose non-discriminatory terms (sexiest terms, singular pronouns, names)

·       Be careful in using discriminatory language and aware of gender, race, age, colour etc.