Business & Technical writing (ENG201) - Proposal

PROPOSALS (FORMAL WRITTEN DOCUMENT)

·     Soliciting business and spelling out what will be delivered, the costs, terms, conditions, and so forth.

·     aim is to establish a working relationship

·     It also persuades a potential customer to purchase goods or services,

·     to persuade your employer to fund or to implement a program that you would like to launch.

A proposal contain information about the services and products offered.

·     WHAT you are proposing,

·     HOW you plan to do it,

·     WHEN you plan to do it,

·     HOW MUCH it is going to cost.

GENERAL STRUCTURE

The overall structure of a proposal can be broken down into following parts:

•      Front matter

•      Body

•      Introduction 

•      Technical approach 

•      Management requirements 

•      Work plan

•      End matter

•      Front Matter

o  Letter of transmittal

o  Title page

o  Summary

o  Table of contents

o  List of figures and tables  

•      Body

In the introduction to a proposal, do the following:

o  Identify the motivating need or problem.  

o  Develop the immediate context in which this problem has been highlighted. 

              In external proposals, be sure you are responding to the published need and motivation as identified by the outside agency. 

•      End Mater

o  Bibliography

o  Résumés

o  Appendixes