PROPOSALS (FORMAL WRITTEN DOCUMENT)
·
Soliciting
business and spelling out what will be delivered, the costs, terms, conditions,
and so forth.
·
aim is to
establish a working relationship
·
It also
persuades a potential customer to purchase goods or services,
·
to persuade your
employer to fund or to implement a program that you would like to launch.
A
proposal contain information about the services and products offered.
·
WHAT you are
proposing,
·
HOW you plan to
do it,
·
WHEN you plan to
do it,
·
HOW MUCH it is
going to cost.
GENERAL STRUCTURE
The
overall structure of a proposal can be broken down into following parts:
• Front matter
• Body
• Introduction
• Technical approach
• Management requirements
• Work plan
• End matter
• Front Matter
o Letter of transmittal
o Title page
o Summary
o Table of contents
o List of figures and tables
• Body
In the introduction to a proposal, do the following:
o Identify the motivating need or problem.
o Develop the immediate context in which this problem
has been highlighted.
In external proposals, be sure you
are responding to the published need and motivation as identified by the
outside agency.
• End Mater
o Bibliography
o Résumés
o Appendixes
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